principle
Give Them 2+2, Not 4
Don't spell it out. Let the reader connect the dots. Guided inference creates buy-in that declaration never can.
A copywriting knowledge base for your AI agent
Give your next draft the right principles.
Your agent searches the library, reads the relevant guidance, and applies it to your brief. You keep writing in the AI tool you already use.
546 principles · 228 frameworks · 70 voice guides
Library release: 2026-09-11
See what is in the libraryRead the guidance your agent reads.
Each entry explains a principle or structure, when to use it, and how it applies. Here are two excerpts from the current library.
framework
Before / After / Bridge (BAB)
The simplest three-part skeleton for short-form copy. Where PAS leans on agitation and PASTOR builds a full long-form page, BAB leans on the bridge — the specific mechanism that gets the reader from their current state to their desired state. Best deployed where space is tight: DMs, tweets, ad copy, captions, short emails, hook openers.
For a cold email, tell your agent who the reader is, what you know about them, and what you want them to do. It can find a relevant framework before drafting.
search({ query: "cold email earn a reply", type: "framework", limit: 3 })Search returns document titles, summaries, and slugs. Your agent reads the selected documents and uses your facts to write. You review the result.
One purchase. Access to the library.
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- Search principles, frameworks, and voice guides from your agent.
- Read full documents with their sources and examples.
- Get future library releases through the same connection.
- Use your existing AI plan for writing.
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